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Metal & Design S.R.L. Metal & Design S.R.L. is the leading company in the construction, repairing and maintenance of Gantry Cranes in Latin America. It has more than 20 years in the industry and has clients such as Techint, Somisa and YPF.

Teira Consultig Solutions:  Due to the sceptical attitude towards Internet advertising by industrial companies in Argentina, Teira Consulting took this challenge and made an online market study to know how to face this situation. First we took as reference the “bestselling” pages of www.Metal-Design.com.ar together with its competition, and then we created the campaign with keywords that focused directly on what the company produces and has lower competition.

Results were extremely successful, besides increasing the sales in a 30%, they were able to impose their Brand Image which they already had but were unable to reflect on the Internet due to the lack of appearance in search engines, thanks to this their approach to industrial public was greatly increased.

Metal & Desing Current Situation:  Nowadays Metal & Design took even further their bet abroad through Internet advertisement and widen their horizon exporting their products to Hispanic countries such as Spain, Mexico, Venezuela, Colombia, Uruguay, Paraguay, Chile and others. Their next goal with Teira Consulting in the short term is to advertise in Yahoo! and MSN search engines.